There’s no point in boosting your traffic if you don’t have anyone to sell to.
It’s easy for any marketer to become over-fixated on metrics such as web traffic- after all, it’s one of the strongest indicators of how your website and audience is growing. Right? Well, not entirely. In reality, the number of visitors to your site is practically worthless if none of them act on your offer. A site with 50,000 monthly visitors and a 3% conversion rate generates more customers than a site with 100,000 monthly visitors and only a 1% conversion rate. Even though it only has half the traffic, a marginally improved conversion rate – 2 points – generates superior results.
One quality of a high-converting site is one that is designed with your customers in mind, from start to finish of their purchasing journey – and this starts by taking care of how they are greeted when coming onto the page or app for the first time as well as during each stage thereafter until making an actual purchase decision along the way through either process(es). Conversion Rate Optimization (CRO) techniques allow businesses not just to see but also to improve upon specific aspects which can lead people together towards buying something of yours whether it be a product or service.
You can learn about your customers and what their conversion journey looks like by doing things such as Split A/B Testing – testing different versions (A) of a page or design against each other (B) in order to see which one performs better in terms of conversion rate percentage and/or other key data points. This is a key tool in helping you to understand what design changes or tweaks could result in more people wanting to buy from you instead of just browsing and leaving.
Designing a fluid and seamless user experience is crucial in converting traffic into paid customers. Avoid overwhelming potential customers with excessive images, text, popups, or other potentially distracting features, and rely on clean, concise wording and imagery that can be built upon as you make data-driven decisions based on your A/B testing results. Put yourself in your customer’s shoes throughout every stage of the conversion process. Think about potential snags and barriers they might encounter, and eliminate those to allow for the smoothest possible customer experience. If you make your product and offer easy to understand, obviously appealing, and readily accessible, you are setting yourself up for higher conversions.
By always keeping your customer’s journey in mind, you can make sure that every change or addition to your website – no matter how small – is helping to move them one step closer to conversion. Through understanding this conversion process and making improvements along the way, you can better serve those who are coming to your site or app with the intention of buying something from you. So don’t forget: conversion rate optimization is key to a successful online business – make sure that you’re always testing and tweaking different aspects in order to get higher conversion rates!
